Packaged Foods

Old El Paso Fun Casa
Henschel-Steinau Inc.

Product: Shredded cheese
Number of displays: 500
P-O-P companies: Brigandi & Associates (design and promotion development), Chicago; Chesapeake Display & Packaging Co. (manufacture), Westmont, Ill.
Distribution: Grocery stores
Introduction: November 1993
Duration: Promotional
Construction: Corrugated
Sargento shredded cheese is getting a big in-store push in underdeveloped markets during November and December, a time when the category is at its sales peak for the year.

Client: Mariani Packing Co.
Producer: Ruszel Woodworks Inc.

Client: Tony's Pizza Service/Rapp Collins Communications
Producer: Academy Display

Client: McCormick & Co.
Producer: Display Masters

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.