Packaged Foods

Client: Maple Leaf Bakery, Des Plaines, Ill.
Distribution: Supermarkets
Size of Run: 100
Producer: CDA South Inc., Duluth, Ga.
Division: Permanent, Frozen, Fresh and Refrigerated Foods
Objectives: To create an authentic specialty bagel shop to position a branded bagel that competes directly with bagel chains.

Client: Sun-Diamond Growers of California, Pleasanton, Calif.
Distribution: Supermarkets
Size of Run: 2,500
Producer: Ruszel Woodworks, Benicia, Calif.
Division: Permanent, Containerized and Processed Foods
Objectives: To provide an off-shelf secondary location for product and to provide support to concepts advertised in other media. To translate the "natural goodness feel" of the product into the display.

Product: California apples
Number of display kits: 2,000
P-O-P companies: Janzen Advertising (design), Fresno, Calif.; Dumont Printing (manufacture), Fresno, Calif.
Distribution: California supermarkets
Introduction: August 1998
Duration: Semipermanent
Construction: Coated posterboard
Display set-up: Retailers
Designed to convey the differentiating quality of California-grown apples, this display features the amusing Seedman, a character which also stars in the campaign's animated cable television spot.