Packaged Foods

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Wise Foods Inc.
Producer: SMP Display & Design Group, Chattanooga, Tenn.
Size of Run: 1,000
Comments: Graphics for other Wise Foods brands can be ordered to update this versatile unit. Branding is featured prominently on each side and on the front. Sturdy wire construction enables the display to hold 56 pounds of product.

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid

Patent: D445,603 S
Issued: July 31, 2001
Inventor: Ronald Bublick, Virginia Beach, Va.
The ornamental design for a bulk foods display and dispensing unit, as shown and described.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.