Packaged Foods

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Product: Frozen yogurt
Number of displays: Approximately 50,000
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Grocery stores
Introduction: February 1993
Duration: Permanent
Construction: High-impact styrene
Dannon Lite and Dannon Pure Indulgence logos have been added to the top of this prototype freezer divider, which helped show a 50 percent share of the market for the product in a six-week test.

Product: Summer sausage
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
This corrugated display has built-in, heavy-duty qualities that allow it to hold as much as 500 pounds of product.

Pepsi Express Lane Merchandiser II
Masterack