Packaged Foods

Product: Polaner All Fruit
Number of displays: 2,500
P-O-P companies: Rolstar Design (header card), East Rutherford, N.J.; Smurfit-Stone Display Group (shipper), Richmond, Va.
Distribution: Supermarkets
Introduction: August 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
This shipper was created to raise awareness for the fight against breast cancer. It promotes B&G Foods' relationship with NABCO.

A recent on-pack promotion for Glenview, Ill.-based Kraft Foods Inc. included a "Monsters Inc." (Disney/Pixar) plush character keychain offered as part of a special multi-pack of Macaroni & Cheese.
Producer: Communicator Worldwide, Chicago.

Client: Hormel Foods Corp., Austin, Minn.
Product: Pepperoni and fully cooked bacon
Size of run: 5,000
Distribution: Supermarkets, including Piggly Wiggly
Introduction: December 2001
Duration: Permanent
Construction/Materials: Metal, vacuum-formed plastic
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Unilever
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 25,000
Comments: Designed to introduce new Ragu Express to younger, on-the-go consumers, this display can be used as a counter unit, floorstand or case stacker. Attention-grabbing graphics were designed to provide message continuity regardless of how the shippers/bases were oriented.

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid