Packaged Foods

Henschel-Steinau Inc.
The Procter & Gamble Co.
Comments: The units were part of an ad campaign devised to contemporize Crisco's image to appeal to young moms with kids. The large "recipe center" unit offers recipe cards and products for complete meal solutions that require the use of Crisco products. A smaller, moveable cart can be used in conjunction with produce and refrigerated cases for meat, poultry and fish. The units performed well against their marketing/sales goals.

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Client: Powerfood Inc., Berkeley, Calif.
Products Promoted: Powerbars
Objective: To create a customized, high-quality, low cost in-store merchandiser that attracts attention and builds sales in a crowded and competitive retail environment.
Introduction: September 1998
Construction/Materials: High-impact polystyrene TechStoc Optimizer
P-O-P Company: Display Technologies, College Point, N.Y.

Thomson-Leeds Company Inc.
Altoid's
Comments: This display, with a deceptively small design, holds 20 cans of Altoid's in a back-to-back gravity-fed chute configuration. Multiple units were shipped to each location with the variable installation hardware to maximize installation throughout the store.

Sam Weiss Woodworking Inc.
Best Foods/Kellogg Co.
Comments: Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.