Packaged Beverages

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The Keurig Dr Pepper soft drink brand is promoting its Endless Summer exclusive with a sweepstakes.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”