Packaged Beverages

J. Brown/LMC Group
Austin, Nichols & Co.

Ferolito Vultaggio & Sons
Comments: The distinctive shape of this cooler barrel helped introduce the marketer's new package design.

RTC Industries Inc.
Panamco-lndega S.A.
Comments: This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Tropical Freezes beverage
Introduction: April 1998
Construction/Materials: Corrugated with an injection-molded wheel system
P-O-P Company: Container Graphics & Display, Villa Park, Ill.

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.

Client: TLPartnership and Dr Pepper/Seven Up Inc., Dallas
Products Promoted: 7 UP products
Objective: To alert consumers about the company's contest promotion.
Introduction: November 1997
Construction/Materials: E-flute corrugated wrap with 10-second voice box and motion sensor
P-O-P Company: Clegg Industries Inc., Torrance, Calif.