Packaged Beverages

Client: Coca-Cola USA Bottle and Can Division
Producer: Thomson-Leeds Company Inc.
Category: Inflatables
Intended Length of Use: 4-6 months
Production Run: 10,000
Unit Cost Range: Less than $25

Client: The Coca-Cola Co.
Producer: Mead Merchandising
Category: Metal/Wire Fixture
Intended Length of Use: 10 years
Production Run: Thousands
Unit Cost Range: $25 - $99 per shelf
COMMENTS: The NekTracker provides a reliable feed of 20-ounce and 1-liter bottles at all times. It feeds bottles forward by the neck (as opposed to the base) so package tipping is eliminated. A patented dual "gate" mechanism at the front includes a reverse lock that allows for easy on/off loading/shopping.

Client: California Milk Processor Board
Products Promoted: Milk
P-O-P Company: 3M Media, Bedford Park, Ill.; Grady McCauley, North Canton, Ohio
Distribution: Circle K stores
Material: 3M Floor Graphics
Introduction: November 1995 (test period)

Client: Coca-Cola
Products Promoted: Mello Yello soft drink
P-O-P Company: Serigraph Inc., West Bend, Wis.
Distribution: Small food chains
Material: Serigraph's own four-color process lithography with permanent adhesive
Introduction: Spring 1995

Product: Purified water
Number of displays: 40
P-O-P company: Goldleaf Plastics Inc., Waite Park, Minn.
Distribution: Supermarkets (primarily in the Midwest)
Introduction: February 1995
Duration: Permanent
Construction: Extruded copolymer
This display holds 48 one-gallon water bottles that feed down along the front of the unit and 20 three-gallon bottles that feed from behind. It keeps the empty bottles organized and provides easy, convenient access for consumers.