Packaged Beverages

Clients: Coca-Cola Fountain, Atlanta, and Boston Market Corp., Golden, Colo.
Product Promoted: Dasani bottled water
Objective: To promote the sale of Dasani bottled water at Boston Market restaurants.
Introduction: April 2001
Size of Run: 750
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.

Get on the bus, Gus!

Client: Hardee's Food Systems Inc., Rocky Mount, N.C.
Service Promoted: 44-ounce Coca-Cola cup
Objective: To increase repeat drive-through customers at Hardee's restaurants in California by promoting a free, refillable travel cup.
Introduction: May 2001
Size of Run: 700
Construction/Materials: Board stock, styrene, pressure-sensitive vinyl
P-O-P Company: The Buhl Press, Berkeley, Ill.