Packaged Beverages

Taurus Packaging and Display Corp.
Cool Fruits Inc.
Comments: This display gained primary and secondary placement in supermarkets and natural food stores by utilizing a motorized header with bright colors to attract immediate attention. Several retailers have ordered companion counter displays for secondary placement due to the success of the floor display.

Client: McCracken Brooks Inc., Minneapolis
Products Promoted: Milk Shakers
Objective: To increase sales of milk and increase "milk awareness" at the point-of-sale.
Introduction: May 1999
Number of Displays: 25,000
Construction/Materials: Litho-printed and die-cut graphics
P-O-P Company: Meridian Display and Merchandising, St. Paul, Minn.

Paul Flum Ideas Inc.
Coca-Cola Co.
Comments: This display is designed to be a larger-than-life replica of a Coke bottle, creating a dynamic in-store presence and drawing consumers in.

Client: Natural Organics, Melville, N.Y.
Products Promoted: Spiru-tein
Objective: To create a display and shelf management system that organizes a category and product at both chain and independent health food stores and informs customers about the benefits of Spiru-tein.
Introduction: May 1999
Number of Displays: 500
Construction/Materials: Vacuum-formed, injection-molded and extruded styrene; four-color process printing and powder-coated metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

Mechtronics Corp.
Triarc Beverage Group
Comments: This "bigger-than-life" blender communicates the nature of the product -- whipped fruit. The colorful graphics tie in with the packaging. The unit is easily assembled and requires no tools. More than 1,600 units were placed in the field in less than three months.

Profitmaster Displays Inc.
The Coca-Cola Co.
Comments: This low-profile, permanent merchandiser features a narrow footprint and was designed to gain placement for Coca-Cola at the base of open-top coolers and other counters in supermarkets. The unit is modular and stackable.