Packaged Beverages

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Clients: Coca-Cola Fountain, Atlanta, and McDonald's Corp., Oak Brook, Ill.
Product Promoted: Large size Coca-Cola
Objective: To upsell larger size cups of Coca-Cola to consumers.
Introduction: May 2001
Size of Run: 340
Construction/Materials: 4 mil Coroplast, hardware stand
P-O-P Company: Compass Display Group/Origen Partners, Atlanta

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.