Packaged Beverages

Client: Coca-Cola Co., Atlanta
Product Promoted: Dasani
Objective: To create a unique display to generate awareness of distinctive, proprietary packaging and communicate Coca-Cola's new brand essence to encourage trial in water sections of stores.
Introduction: April 1999
Number of Displays: 10,000
Construction/Materials: Cooler is embossed with brand's logo, and features a corrugated plastic stand with permanent graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis, Mo.

Client: The Minute Maid Co., Houston
Product Promoted: Hi-C drinks
Objective: To blend the product and holiday spirit together through the use of vivid graphics and engaging motorized parts.
Introduction: September 1998
Construction/Materials: Process print on litho laminated to B-flute with motorized action attached via double-sided tape.
P-O-P Company: Drake Container, Houston

Client: Group II Communications, Chicago
Product Promoted: Coca-Cola
Objective: This haunted house playhouse was used to identify with Halloween in a fun and friendly way. It was placed either on top of a large stack of cases or hung from the ceiling above them to attract and entice consumers to the product.
Introduction: October 1998
Construction/Materials: Flexographic direct print with UV coating; 200-pound B-flute corrugated
P-O-P Company: Great Northern Corp. Display Group, Racine, Wis.

Product: Sip 'n' See promotional straws
Number of displays: 2,600
P-O-P companies: Image Masters Inc. (printing), Detroit; Westcott Displays Inc. (die cutting and mounting), Detroit
Distribution: Mass merchants
Introduction: June 1999
Duration: Temporary
Construction: Cardstock
Display set-up: Retail staff

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper and Diet Dr Pepper
Objective: To sell more Dr Pepper through collegiate football promotions tied to the Big 12 and SEC conferences in those regions, with a national promotion overlay.
Introduction: September-October 1999
Construction/Materials: Heavy-stock cardboard
P-O-P Company: KW Printing, Dallas