Packaged Beverages

Product: Single-serve Dole fruit juices
Number of pieces: 405,000
Distribution: Convenience stores and gas stations
Introduction: January 2001
Duration: Semipermanent
Display set-up: Pepsi-Cola Bottling Distribution Network
Pepsi-Cola's introduction of Dole single-serve fruit juices includes cold storage merchandising pieces carrying this colorful "Chug A Fruit" message.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.

Product: Multi-serve apple juice and juice boxes
P-O-P company: Ryan Partnership, Westport, Conn.
Distribution: Mass merchants, supermarkets
Introduction: March 2001
Duration: Semipermanent
Construction: Corrugated, paperboard
The graphics on the header card for the Mott's apple juice promotion coordinate with the on-pack graphics.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
Since a lot of product in the energy drink category is sold in single-serve cans that are cold, this cooler bin serves as an eye-catching unit for secondary placement.