Packaged Beverages

Client: Illy Espresso, Elmsford, N.Y.
Distribution: High-end retail environments
Size of Run: 500
Producer: Smyth Cos. -- Displays, St. Paul, Minn.
Division: Semi-Permanent, Grocery and General Merchandise Products: Containerized and Processed Foods
Objectives: Illy wanted to expand its high-end retail presence through a promotional offer and a merchandising program. This display successfully creates a billboard effect in stores via the prominent header as well as through the effective arrangement of product packages.

Client: McCracken Brooks Maier, Minneapolis
Distribution: Supermarkets
Size of Run: 18,300
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Madden Communications, Wood Dale, Ill.
Distribution: Supermarkets and convenience stores
Size of Run: 6,000
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.

Client: South Beach Beverage Co., Norwalk, Conn.
Distribution: Convenience stores
Size of Run: 4,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Semi-Permanent, Convenient Store Retailer
Objectives: The unit was designed to promote immediate consumption sales in convenience stores. The inexpensive unit is molded from polyethylene to withstand the effects of holding ice to keep the product chilled. As part of a comprehensive P-O-P package, it has been received enthusiastically by distributors and stores.