Packaged Beverages

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Red neon and retro graphics on this wall clock for foodservice accounts capture a sense of nostalgia for an American diner feel.
Introduction: January 2001
Size of Run: 1,000
Distribution: Fountain/foodservice accounts nationwide
Construction/Materials: Injection-molded housing, neon, four-color faceplate, battery-powered clock
P-O-P Company: DUCO Technologies, Henderson, Nev.

Client: South Beach Beverage Co., Norwalk, Conn.
Comments: This pole topper and shelf talker supported SoBe's "Drink With Odditude" sweepstakes to win a Microsoft Xbox game console and a copy of the "Oddworld: Munch's Oddysee" video game.
Introduction: Fall 2001
Size of Run: 20,000 pole toppers; 10,000 shelf talkers
Construction/Materials: Paperboard, four-color printing
P-O-P Company: Wallace Printing, Lisle, Ill.

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
Producer: Display Technologies Inc., College Point, N.Y.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa