Packaged Beverages

System rotates four messages in sequence

Client: Schwarz Worldwide, Atlanta
Producer: Joliet Pattern, Joliet, Ill.
Comments: Designed for self-service beverage centers in McDonald's restaurants, this vacuum-formed PETG bottle employs the twisted straw/french fry synergy icon of Coke/McDonald's. Two sets of art -- distorted and non-distorted -- allow for a molded front and flat back, which means the bottle can hang anywhere in the store or store window.

Get Ready to Dance the Night Away!

Client: PepsiCo, Purchase, N.Y.
Producer: The Display Connection, Moonachie, N.J.
Comments: This compact but sturdy corrugated unit features double wall construction with aluminum tubing shelf supports. A battery-operated, microchip-based listening station allows consumers to sample 20-second samples of music for a custom CD offered during the promotion.

Product: Evian Nomad bottled water
Number of displays: 2,400 floorstands, 10,000 cooler shelf racks
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Convenience stores
Introduction: December 2000
Duration: Permanent
Construction: Powder-coated wire
Display set-up: Direct store delivery network
This wire floorstand's design and colors help gain visibility for Evian Nomad in convenience store channels.

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.