Packaged Beverages

Retail Category: Mass Merchants
Display Type: Freestanding or Aisle - Permanent
Client: Madden Communications
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 2,000
Comments: Heavy-duty injection-molded trays supported by steel tubes enable this display to hold more than 800 pounds of Kool Aid, Crystal Light, Slushies and Country Time products. Locking casters allowed the unit to be moved easily.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
These easels highlight month-long flavor promotions for ICEE drinks.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
Edgy graphics and fun imagery on this easel call attention to ICEE's "Scooter a Day Giveaway" promotion.

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink
Comments: Cold vault space is difficult to obtain in c-stores, so this display scales from three product facings to twelve via an interlocking mechanism. The units also have break-off points to shorten them for maximum flexibility.
Introduction: November 2000
Size of Run: 25,000
Construction/Materials: Polypropylene, slip agent to maximize slideability of product
P-O-P Company: Display Technologies, College Point, N.Y.