Packaged Beverages

Product: ABB sports nutrition drinks
Number of displays: 1,500
P-O-P company: Concept Designs Inc., Monrovia, Calif.
Distribution: Gyms
Introduction: March 2002
Duration: Permanent
Construction: Metal, plastic, cardstock
Display set-up: Gym staff
This countertop display promotes American Body Building's line of energy drinks in gyms by highlighting a different drink each month.

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
The 8-box and 12-box display racks for walls and counters are used in cafes and coffee houses.

Minute Maid targets families and tweens with two Scooby-Doo promotions

Product: All-natural teas
Number of displays: 1,000 bamboo display shippers
Distribution: Natural food stores, foodservice venues
Introduction: January 2002
Duration: Semipermanent
Construction: Bamboo
Display set-up: Retail staff
This bamboo display shipper complements the original artwork and earthy colors of Numi Tea's packaging. It has already doubled and tripled sales in many accounts.

Client: The Coca-Cola Co., Atlanta
Size of Run: 1,700
Producer: Paul Flum Ideas Inc., St. Louis
Division: Semi-Permanent, Snacks and Soft Drinks
Comments: Designed to be placed flush against checkout counters, this unit helped to introduce the Mad River brand and prompt trial of iced, single-serve product.