Packaged Beverages

Pepsi Express Lane Merchandiser II
Masterack

Coca-Cola Fast Lane System
Mead Merchandising

Type: Standee
Product: Diet Pepsi
Client: Pepsi-Cola Co.
P-O-P company: Great Northern Corp., Racine, Wis.
Construction: All litho mounted to corrugated cardboard; piano shroud made of black chipboard
Introduction: June 1992
Comments: The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Product: Seagram Beverage Co. 2-Calorie Quest
P-O-P company: Siebel/Mohr, New York (design)
Distribution: Supermarkets, convenience stores and on-premise locations
Introduction: May 1992
Duration: Temporary
Construction: Printed matter
Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.

Client: Planters Division, Nabisco Foods Group
Producer: Trans World Marketing Corp.
The cooler display holds 144 packages above chilled drinks, and is spurring impulse sales.