Packaged Beverages

Client: California Milk Processor Board
Products Promoted: Milk
P-O-P Company: 3M Media, Bedford Park, Ill.; Grady McCauley, North Canton, Ohio
Distribution: Circle K stores
Material: 3M Floor Graphics
Introduction: November 1995 (test period)

Client: Coca-Cola
Products Promoted: Mello Yello soft drink
P-O-P Company: Serigraph Inc., West Bend, Wis.
Distribution: Small food chains
Material: Serigraph's own four-color process lithography with permanent adhesive
Introduction: Spring 1995

Product: Purified water
Number of displays: 40
P-O-P company: Goldleaf Plastics Inc., Waite Park, Minn.
Distribution: Supermarkets (primarily in the Midwest)
Introduction: February 1995
Duration: Permanent
Construction: Extruded copolymer
This display holds 48 one-gallon water bottles that feed down along the front of the unit and 20 three-gallon bottles that feed from behind. It keeps the empty bottles organized and provides easy, convenient access for consumers.

Product: Valvert
P-O-P companies: Publicis-Bloom, New York; Curtis Design, Armonk, N.Y.
Distribution: Supermarkets
Introduction: 1996
Duration: Temporary
Construction: Die-cut coated stock laminated to chipboard, (case card); 100-pound coated die-cut cover, (shelf talker, neck hanger)
Perrier's new spring water is expected to be a sparkling success as the Beret Man helps launch the Valvert campaign. Valvert is the first spring water ever to carry the Perrier name.

Product: Coca-Cola and Diet Coke 20-ounce contour bottles
Number of displays: 5,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Grocery, video and convenience stores
Introduction: June 1995
Duration: Permanent
Construction: Injection-molded plastic
The curvy lines of the Coca-Cola contour bottle get star billing on Coke's new merchandiser. The merchandiser, which was designed and manufactured by Henschel-Steinau Inc., won a silver Outstanding Merchandising Achievement award from POPAI in 1995.