Packaged Beverages

Product: ICEE frozen carbonated beverage
Number of displays: 150
P-O-P company: Inflatable Image Industries, Brunswick, Ohio
Distribution: Mass merchants
Introduction: March 1993 (redesign)
Duration: Permanent
Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.

Products: Pepsi, Diet Pepsi, Caffeine-free Pepsi, Caffeine-free Diet Pepsi, Crystal Pepsi, Diet Crystal Pepsi, Mountain Dew and Diet Mountain Dew
Number of displays: 1,000 pole toppers; 1,000 floorstands
P-O-P companies: Tracy-Locke, Dallas (design); Great Northern Display Group, Racine, Wis. (manufacture)
Distribution: Supermarkets
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
A display for Pepsi's Cube, a newly configured 24-pack, shows how easy it is to fit The Cube in a refrigerator.

McCann-Erickson Event Marketing
Coca-Cola USA
Universal Display
Motion, Light and Sound: Floorstands

Serigraph Inc.
Coca-Cola USA
Extruded Plastics: Signs

Serigraph Inc.
Coca-Cola USA
Extruded Plastics: Signs