Packaged Beverages

Client: Coffee Bean International
Producer: Beaverton Packaging; Beaverton, Ore.
Category: Paperboard Floorstand

Client: Veryfine Products Inc.
Producer: P.O.P. Inc.; Long Island City, N.Y.
Category: Multiple Materials Endcap, Sidekick or Power Wing
Comments: This design holds 120 single-serve bottles or cans Vacuum-formed gravity-feed trays allow a number of shelf configurations. A 2-pound density EPS tub provides insulation for the chilled product. The tub rests on a metal cart, while a vinyl-coated wire rack supports a continuous drainage system.

Product: Spiced cider
Number of displays: 8,000
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Supermarkets, selected mass merchants
Introduction: October 1994
Duration: Seasonal
Construction: 200-pound bleached white CIP board; 4-color direct printing (base); 4-color laminated printing (header)
This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.

Client: Pepsi-Cola/Tracy-Locke
Product: Pepsi soft drinks
P-O-P company: Service Litho-Print Inc., Oshkosh, Wis.
Construction: Free Stick decal for freezer display
Introduction: October 1994

Client: Folgers
Product: Coffee and condiments
P-O-P company: Brulene Associates Inc., West New York, N.J.
Construction: Heavy-duty vinyl; silkscreened with product logos
Introduction: January 1995

Product: Kraft Foods Kool-Aid
Number of displays: 8,000
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Distribution: Supermarkets
Introduction: March 1995
Duration: Semipermanent
Construction: Telescoping steel tube center support; injection-molded polystyrene trays and base; litho-mounted and die-cut corrugated corner columns and header
The 1995 version of Kool-Aid's Jumbo Tower was redesigned to accomodate a new product launch: Island Twists.