Packaged Beverages

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Client: Pepsi-Cola Co.
Producer: Stout Marketing
Category: Metal/Wire Sign
Intended Length of Use: 3-5 years
Production Run: 10,200
Unit Cost Range: Less than $25
COMMENTS: This sign was manufactured from .032 gauge, white-on-white aluminum that was roll formed on a pyramid roller to achieve a 3-D look. Flat wall mounting was achieved by designing a special key hole mounting bracket. The film edges were treated to achieve a full-bleed finished image area.

Client: Coca-Cola USA Bottle and Can Division
Producer: Thomson-Leeds Company Inc.
Category: Paperboard Counter, Shelf or Table Unit
Intended Length of Use: 4-6 months
Production Run: 10,000
Unit Cost Range: Less than $25
COMMENTS: The goal was to create an affordable in-store billboard. The bottle replica is produced using laminated, four-color lithography mounted to pillow-edged die-cut foamboard. The large size makes it visible throughout the store, yet it barely uses any shelf space.

Client: Martlet Importing
Producer: Banta Merchandising Products
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Intended Length of Use: 2-3 years
Production Run: 5,600
Unit Cost Range: Less than $25
COMMENTS: By using rotational urethane molding with all of the undercuts using a one-piece tool, a very realistic looking hockey glove was achieved. Tight tolerances were needed so it could grip the bottle. Decals were hand applied.

Client: Coca-Cola USA Bottle and Can Division
Producer: Thomson-Leeds Company Inc.
Category: Inflatables
Intended Length of Use: 4-6 months
Production Run: 10,000
Unit Cost Range: Less than $25

Client: The Coca-Cola Co.
Producer: Mead Merchandising
Category: Metal/Wire Fixture
Intended Length of Use: 10 years
Production Run: Thousands
Unit Cost Range: $25 - $99 per shelf
COMMENTS: The NekTracker provides a reliable feed of 20-ounce and 1-liter bottles at all times. It feeds bottles forward by the neck (as opposed to the base) so package tipping is eliminated. A patented dual "gate" mechanism at the front includes a reverse lock that allows for easy on/off loading/shopping.

Client: California Milk Processor Board
Products Promoted: Milk
P-O-P Company: 3M Media, Bedford Park, Ill.; Grady McCauley, North Canton, Ohio
Distribution: Circle K stores
Material: 3M Floor Graphics
Introduction: November 1995 (test period)