Packaged Beverages

Product: Coca-Cola fountain products
Number of displays: 4,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Quick-serve restaurants, stadium concessions
Introduction: January 1995
Duration: Permanent
Construction: Injection-molded, medium-impact plastics
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.

Client: The Procter & Gamble Co.
Producer: Design Productions; Upper Saddle River, N.J.
Category: Injection-Molded Plastic Wall Unit

Client: Coffee Bean International
Producer: Beaverton Packaging; Beaverton, Ore.
Category: Paperboard Floorstand

Client: Veryfine Products Inc.
Producer: P.O.P. Inc.; Long Island City, N.Y.
Category: Multiple Materials Endcap, Sidekick or Power Wing
Comments: This design holds 120 single-serve bottles or cans Vacuum-formed gravity-feed trays allow a number of shelf configurations. A 2-pound density EPS tub provides insulation for the chilled product. The tub rests on a metal cart, while a vinyl-coated wire rack supports a continuous drainage system.

Client Pepsi-Cola Co.
Producer: Decision Point Marketing; Winston-Salem, N.C.
Category: Multiple Materials Floorstand
Comments: Cold barrels are a major source of single-serve beverage trial at retail. The patented design (using a blow-molded polyethylene float) for this beverage cooler allows ice and product to rise above melt water. This encourages trial because consumers never have to dip their hands into cold water to retrieve merchandise.

Product: Spiced cider
Number of displays: 8,000
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Supermarkets, selected mass merchants
Introduction: October 1994
Duration: Seasonal
Construction: 200-pound bleached white CIP board; 4-color direct printing (base); 4-color laminated printing (header)
This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.