Packaged Beverages

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: North American Data Form
Product(s) Promoted: Snapple Iced Tea
Producer: Meyers Printing Co.
Location: Minneapolis, Minn.
Distribution: Nationwide
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: Summer 1996

The Visibility Slide offers a clear benefit for Coca-Cola products in glass-door refrigerators and cold vaults.
   Because the belt holds the bottle at the center of gravity and the side panels are higher, tipping is inhibited. The Visibility Slide also brings the product 3 inches closer to the glass door for increased product visibility.

Products: Coca-Cola fountain drinks
P-O-P company: Suncan Industries Ltd., Saskatoon, Saskatchewan
Distribution: Carnival and fair accounts, c-stores and supermarkets
Introduction: June 1996
Duration: Temporary or permanent
Construction: Vinyl substrate
Another use Coke has found for Suncan's permanent decals is on the canvas skirts on concession stands.

Product: JuiceMakers
Number of displays: 20,000
P-O-P companies: Display Technologies, Whitestone, N.Y.; MMC, Mamaronack, N.Y.
Distribution: Supermarkets
Introduction: June 1996
Duration: Permanent
Construction: Plastic
A gravity-feed, side-load display for Welch's new unfrozen concentrate keeps shelves neat and ensures product rotation.

Product: Fruit-flavored beverages
Number of displays: 700
P-O-P company: Display Technologies Inc., Whitestone, N.Y.
Distribution: Supermarkets and convenience stores
Introduction: March 1996
Duration: Permanent
Construction: High-impact polystyrene
The gravity-feed display rack used by Mistic Brands lets the beverage maker stock all of its products in one freewheeling location.