Packaged Beverages

Product: Kraft Foods Kool-Aid
Number of displays: 8,000
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Distribution: Supermarkets
Introduction: March 1995
Duration: Semipermanent
Construction: Telescoping steel tube center support; injection-molded polystyrene trays and base; litho-mounted and die-cut corrugated corner columns and header
The 1995 version of Kool-Aid's Jumbo Tower was redesigned to accomodate a new product launch: Island Twists.

Client: Pepsi-Cola/Tracy-Locke
Product: Pepsi soft drinks
P-O-P company: Service Litho-Print Inc., Oshkosh, Wis.
Construction: Free Stick decal for freezer display
Introduction: October 1994

Client: Folgers
Product: Coffee and condiments
P-O-P company: Brulene Associates Inc., West New York, N.J.
Construction: Heavy-duty vinyl; silkscreened with product logos
Introduction: January 1995

Product: Frontier Clear water
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: United Artists theaters
Introduction: July 1994
Duration: Permanent
Construction: Silkscreened polycarbonate (front), vacuum-formed styrene (back), metal frame
United Artists Theatre coined the name and designed the P-O-P signage for its own brand of water, which is dispensed from the Frontier Clear Water Dispenser at theaters nationwide.

Product: Captiva sports drink
Number of displays: 1,000
P-O-P company: Glacier Cooler Co., East Sound, Wash.
Distribution: Dairy Mart convenience stores in 11 states
Introduction: June 1994
Duration: Permanent
Construction: Plastic; silkscreened graphics
Dairy Mart store managers assemble the unit by snapping all the pieces together. Even the wheels snap into place. No screws or tools are required.

Product: Snapple beverages
Number of displays: 2,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, convenience stores, mass merchants
Introduction: January 1994
Duration: Permanent
Construction: High-impact polystyrene (base, shelves and poles); injection-molded PETG plastic with multicolor silkscreening (side wrap); silkscreened, vacuum-formed plastic (bottle top)