Coca-Cola Retro Gas Pump 10
Client: Coca-Cola, New York
Distribution: Convenience stores, supermarkets
Size of Run: 500
Producer: HMG Worldwide, New York
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To increase in-store marketing opportunities for occasion-oriented usage of Coca-Cola beverages while capturing the product's nostalgic brand identity and communicating it to shoppers.