Packaged Beverages

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Natural Organics, Melville, N.Y.
Products Promoted: Spiru-tein
Objective: To create a display and shelf management system that organizes a category and product at both chain and independent health food stores and informs customers about the benefits of Spiru-tein.
Introduction: May 1999
Number of Displays: 500
Construction/Materials: Vacuum-formed, injection-molded and extruded styrene; four-color process printing and powder-coated metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

Mechtronics Corp.
Triarc Beverage Group
Comments: This "bigger-than-life" blender communicates the nature of the product -- whipped fruit. The colorful graphics tie in with the packaging. The unit is easily assembled and requires no tools. More than 1,600 units were placed in the field in less than three months.