Packaged Beverages

Client: The Minute Maid Co., Houston
Product Promoted: Hi-C drinks
Objective: To blend the product and holiday spirit together through the use of vivid graphics and engaging motorized parts.
Introduction: September 1998
Construction/Materials: Process print on litho laminated to B-flute with motorized action attached via double-sided tape.
P-O-P Company: Drake Container, Houston

Client: The Maxi Saver Group, New York
Products Promoted: Minute Maid, Hi-C drink
Objective: To increase sales by using innovative P-O-P materials.
Introduction: September 1998
Construction/Materials: Four-color UV-coated cardstock, reinforced internally for secure attachment to the shelf by vinyl strapping
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.

Product: Sip 'n' See promotional straws
Number of displays: 2,600
P-O-P companies: Image Masters Inc. (printing), Detroit; Westcott Displays Inc. (die cutting and mounting), Detroit
Distribution: Mass merchants
Introduction: June 1999
Duration: Temporary
Construction: Cardstock
Display set-up: Retail staff

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper and Diet Dr Pepper
Objective: To sell more Dr Pepper through collegiate football promotions tied to the Big 12 and SEC conferences in those regions, with a national promotion overlay.
Introduction: September-October 1999
Construction/Materials: Heavy-stock cardboard
P-O-P Company: KW Printing, Dallas

Client: Pepsi-Cola Canada Beverages, Toronto
Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
Objective: To increase sales volume by partnering with the hit movie of the year.
Number of Displays: 12,000
Introduction: May 1999
Construction: 100-pound coated paper and B-flute corrugate
Producer: Proprint Services Inc., Toronto