Packaged Beverages

Taurus Packaging and Display Corp.
Cool Fruits Inc.
Comments: This display gained primary and secondary placement in supermarkets and natural food stores by utilizing a motorized header with bright colors to attract immediate attention. Several retailers have ordered companion counter displays for secondary placement due to the success of the floor display.

Client: McCracken Brooks Inc., Minneapolis
Products Promoted: Milk Shakers
Objective: To increase sales of milk and increase "milk awareness" at the point-of-sale.
Introduction: May 1999
Number of Displays: 25,000
Construction/Materials: Litho-printed and die-cut graphics
P-O-P Company: Meridian Display and Merchandising, St. Paul, Minn.

Paul Flum Ideas Inc.
Coca-Cola Co.
Comments: This display is designed to be a larger-than-life replica of a Coke bottle, creating a dynamic in-store presence and drawing consumers in.

Client: Natural Organics, Melville, N.Y.
Products Promoted: Spiru-tein
Objective: To create a display and shelf management system that organizes a category and product at both chain and independent health food stores and informs customers about the benefits of Spiru-tein.
Introduction: May 1999
Number of Displays: 500
Construction/Materials: Vacuum-formed, injection-molded and extruded styrene; four-color process printing and powder-coated metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish

Client: Group II Communications, Chicago
Product Promoted: Coca-Cola
Objective: This haunted house playhouse was used to identify with Halloween in a fun and friendly way. It was placed either on top of a large stack of cases or hung from the ceiling above them to attract and entice consumers to the product.
Introduction: October 1998
Construction/Materials: Flexographic direct print with UV coating; 200-pound B-flute corrugated
P-O-P Company: Great Northern Corp. Display Group, Racine, Wis.

Client: The Minute Maid Co., Houston
Product Promoted: Hi-C drinks
Objective: To blend the product and holiday spirit together through the use of vivid graphics and engaging motorized parts.
Introduction: September 1998
Construction/Materials: Process print on litho laminated to B-flute with motorized action attached via double-sided tape.
P-O-P Company: Drake Container, Houston