OTC

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Client: McNeil Consumer Products
P-O-P company: Mechtronics, Stamford, Conn.

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Product: Mayo Clinic CD-ROM health references
Number of displays: 4,000, with 500 more expected
P-O-P company: Levy and Wurz, Seattle
Distribution: Computer software stores, consumer electronics stores, warehouse clubs
Introduction: November 1995
Duration: Six months
Construction: Corrugated (freestanding display); card stock (shelf talker)
Shelf talkers for IVI Publishing's health-reference CD-ROM promotions include bandage-shaped coupons. Each is good for a free first-aid kit.

Product: Becton Dickinson and Co. Accu-Beep digital thermometers
P-O-P company: Marketing Partners (design), Union, N.J.; Genetra Affiliates (manufacturing), New York
Distribution: Chain drugstores, mass merchants, grocery stores
Introduction: August 1995
Duration: Semipermanent
Construction: Corrugated
Becton Dickinson's Accu-Beep thermometer display uses an audio message to promote a new audio function.