OTC

SmithKline Beecham Defines the Future of Newest Category

Client: Pharmacia & Upjohn Inc.
Product: Rogaine Hair Growth Treatment
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drugstores, supermarkets and mass merchants
Construction/Processes: Injection-molded styrene trays and K-resin shields, steel springs, die-cut rubber feet, pressure-sensitive litho label
Introduction: March 1996

Client: McNeil Consumer Products
Product: Children's and Junior Strength Motrin
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: Drugstores, mass merchants, c-stores and supermarkets
Construction/Processes: 200-pound corrugated board with flexo printing (display), four-color process printing on 10-point SBS laminated to singleface corrugated (riser), packout and fulfillment in-house
Introduction: July 1996

Client: Bristol Myers-Squibb Co.
Product: Excedrin
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Drugstores, supermarkets
Construction/Processes: Backing sidekick units on wire frame, .050 vacuum-formed styrene side panels glued to front and mounted on wood base with casters
Introduction: June 1996

As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical.

Client: McNeil Consumer Products
P-O-P company: Mechtronics, Stamford, Conn.

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996