OTC

Product: Foslip Inc. Nepegen 2Day Packs
Number of displays: 500,000
P-O-P company: Partner Press Inc., San Diego, Calif.
Distribution: Convenience, supermarket, drug, department, health food and liquor stores
Introduction: February 1994
Duration: Temporary
Construction: Die-cut corrugated and five-color printing
A countertop display created for Nepegen 2Day Packs features bright colors and minimal wording to get the message across simply and clearly.

Client: Miles Inc. Consumer Healthcare
P-O-P company: Great Northern Corp.

Product: ObusForme back supports
P-O-P company: Acrylic Fabricators Ltd., Concord, Ontario, Canada
Distribution: Drug and department stores
Introduction: January 1994
Duration: Permanent
Construction: Fabricated styrene silkscreened in four colors (freestanding display); tubular steel (framework for chair)
"The way this display has been put together ensures that the demo chair is going to be right beside the display," explains an ObusForme spokesman.

Product: Ciba Consumer Pharmaceuticals Acutrim appetite suppressants
Number of displays: 10,000
P-O-P company: Art Industries of New York Inc., New York
Distribution: Food, drug and mass merchants
Introduction: March 1994
Duration: Temporary
Construction: Corrugated, SBS board
The display for Acutrim appetite suppressants reflects the feminine, hour-glass shape of the product's redesigned packaging.

Client: McNeil Consumer Products Co.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Endcap, sidekick or power wing
Comments: The client's goal was to gain a permanent position in stores' end aisles. To ensure durability, the side panels, shelves, top and bottom caps were made from injection-molded, medium-impact styrene. Masonite was used as the back wall for structural integrity. Dual-purpose hardware allows for different retail hanging environments.