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OTC

  • Dimetapp New Elixir Floorstand/Power Wing

    Client: Wyeth Consumer Healthcare, Madison, N.J.
    Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
    Duration: Temporary
    Size of Run: 25,000
    Comments: Touting Dimetapp children's cold and allergy syrup, this gravity-feed prepack shipper display can be broken down to a power wing. The cartoon graphics add a warm and fun feeling to the display while still educating the consumer about the product.
    Dimetapp New Elixir Floorstand/Power Wing
  • Centrum Lycopene PDQ

    Client: Wyeth Consumer Healthcare, Madison, N.J.
    Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
    Duration: Temporary
    Production Date: June 2003
    Size of Run: 800
    Comments: Graphic plug on this Wal-Mart PDQ communicates special Centrum offer. An organizer system keeps product neat.
    Centrum Lycopene PDQ
  • Acuvue Portfolio Display Program

    Client: Vistakon, Jacksonville, Fla.
    Producer: RTC Industries Inc., Rolling Meadows, Ill.
    Duration: Permanent
    Size of Run: 8,000
    Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.
    Acuvue Portfolio Display Program
  • Acuvue Portfolio Display Program

    Client: Vistakon, Jacksonville, Fla.
    Producer: RTC Industries Inc., Rolling Meadows, Ill.
    Duration: Permanent
    Size of Run: 8,000
    Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.
    Acuvue Portfolio Display Program
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