Dimetapp New Elixir Floorstand/Power Wing
Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Size of Run: 25,000
Comments: Touting Dimetapp children's cold and allergy syrup, this gravity-feed prepack shipper display can be broken down to a power wing. The cartoon graphics add a warm and fun feeling to the display while still educating the consumer about the product.