OTC

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: September 2003
Size of Run: 11,000
Comments: Program gained favorable placement on Wal-Mart four-way fixtures.

Client: Vistakon, Jacksonville, Fla.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 8,000
Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: August 2003
Size of Run: 4,500
Comments: This pre-packed display was designed for Walgreen's "RX Table" location near the pharmacy counter. The base wrap slides over the store fixture.