OTC

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: June 2003
Size of Run: 800
Comments: Graphic plug on this Wal-Mart PDQ communicates special Centrum offer. An organizer system keeps product neat.

Client: Vistakon, Jacksonville, Fla.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 8,000
Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.

Client: Vistakon, Jacksonville, Fla.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 8,000
Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.

Client: McNeil Consumer Healthcare, Guelph, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 3,630
Materials/Processes Used: Four-color litho mounted to E-flute corrugated.
Comments: A small footprint was required so the display could fit at checkout or prescription counter locations. Only a 4-inch-by-10-inch area is required.

Client: Lifescan Inc., Milpitas, Calif.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: July 2003
Size of Run: 3,935

Client: Schering-Plough, Berkeley Heights, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: June 2003
Size of Run: 20,000
Comments: A vacuum-formed front and SBS product chutes give this Wal-Mart PDQ a more upscale look than most temporary shelf trays.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: November 2003
Size of Run: 10,000
Comments: Supported a national rollout of the Alavert line.