Omnichannel

A Q&A with Matt Pierre, General Mills' director of e-commerce

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

Walmart gets help from manufacturers in making sure 'Every Little Step' counts

Manufacturer links fitness app to retailer's program as part of yearlong sponsorship