Microsoft Backs Windows ME With Largest P-O-P Effort to Date Encore Software Teams with Golden Books, Pillsbury Fox River Paper Touts Watermarked Papers SoBe Introduces New 'Brew' Get on the bus, Gus! New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Microsoft Readies Major P-O-P Push for Xbox Kraft Delivers with DiGiorno Game Promotion Energy Brands' New P-O-P Has Some Get Up and Go ... Go Get Ready to Dance the Night Away! Benetton Updates Rollerblade Skateholder WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Brunswick Rolls Out P-O-P for Bowling Balls First Previous 356 357 358 359 360 Next Last