Media

Inland Paperboard & Packaging Inc.
Schwarz Worldwide
Comments: The objective of this campaign was to heighten awareness of Disney's "Wild Kingdom" among children between the ages of 8 and 12. The display was designed as an exact replica of the "Tree of Life," a signature attraction at the park. Because of the display's size, it was highly visible throughout the store. More than 80 percent of the display's 120,000 entry forms were completed within four days -- the program was designed to last two weeks.

A Report on the Office Supply Channel

Client: Random House Children's Publishing, New York
Products Promoted: Children's books
Objective: To create new interest in the Magic Tree House series of books and to gain off-shelf placement within crowded book departments.
Introduction: November 1997
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: D.K. Publishing, New York
Products Promoted: Books, CD-ROMs
Objective: To draw attention to the company's large array of children's illustrated educational books.
Introduction: March 1998
Construction/Materials: SBS
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co.

Client: National Basketball Association, New York
Products Promoted: NBA basketball cards -- Fleer Ultra, SkyBox Z-Force, Topps Stadium Club and Upper Deck
Objective: To call attention to the "NBA Wrapper Rebound" sweepstakes with prizes that include Shaquille O'Neal-identified NBA merchandise and promote NBA basketball card collecting.
Construction/Materials: Corrugated
P-O-P Company: Enterprise, New York

It knows when to hold 'em

Client: Chas. Levy Co., Chicago
P-O-P Company: AG Industries, Cleveland
Division: Permanent, Books, Newspapers and Magazines
Size of Run: 1,200
Objective: To create an organized display that had dedicated positions for each magazine. The flexible display allows the maximum number of product facings and accommodates different sizes of books and magazines as well as different retail space requirements.