Media

A Report on the Office Supply Channel

Client: D.K. Publishing, New York
Products Promoted: Books, CD-ROMs
Objective: To draw attention to the company's large array of children's illustrated educational books.
Introduction: March 1998
Construction/Materials: SBS
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Random House Children's Publishing, New York
Products Promoted: Children's books
Objective: To create new interest in the Magic Tree House series of books and to gain off-shelf placement within crowded book departments.
Introduction: November 1997
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co.

Client: National Basketball Association, New York
Products Promoted: NBA basketball cards -- Fleer Ultra, SkyBox Z-Force, Topps Stadium Club and Upper Deck
Objective: To call attention to the "NBA Wrapper Rebound" sweepstakes with prizes that include Shaquille O'Neal-identified NBA merchandise and promote NBA basketball card collecting.
Construction/Materials: Corrugated
P-O-P Company: Enterprise, New York

It knows when to hold 'em