Media

Publisher/Distributor: Trading Post Classifieds, Kingsport, Tenn.
Products Promoted: Newspapers
Objective: The compact rack holds up to 75 newspapers. While a slanted top shelf holds a supply of Trading Post Classifieds, three other flat shelves can display other newspapers. Fewer racks are needed per store, yet the number of publications can increase.
Distribution: Convenience stores
Number of Displays: 200
Construction/Materials: Tough Stuff sheet extruded from Spectar copolymer
Introduction: July 1997

Publisher/Distributor: W.H. Smith Retail, Swindon Country, United Kingdom
Products Promoted: Magazines
Objective: The retailer wanted a display that is simple, elegant and functional. It had to be crystal clear to display large numbers of magazines front facing. It also had to be easily and quickly installed and maintained. The new patented magazine rack system is called Bartuf. It offers a variety of shelf options.
Distribution: W.H. Smith Retail, the largest retailer of magazines and newspapers in Europe

Publisher/Distributor: Fantagraphics Books, Seattle
Products Promoted: Comic books
Objective: The freestanding easel display is designed to present current and future issues of the ACME Novelty Library. It takes up a small amount of space, yet presents a lot of product and highlights the artwork of the covers. Each pocket has a unique shape and is designed to accentuate the uniquely designed comic books.
Distribution: Comic book stores
Number of Displays: 500

Publisher/Distributor: St. Martins Press Inc., New York
Product Promoted: Best-selling novel, "Neanderthal"
Objective: To create an innovative display to generate sales and capitalize on the novel's prehistoric theme. It includes a three-dimensional bridge swaying between mountains.
Distribution: Small bookstores including airport bookstores
Construction/Materials: Corrugated
Introduction: April 1997
P-O-P Producer: Inland Paperboard and Packaging Inc., Indianapolis

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.

Client: Meredith Books, Des Moines, Iowa
P-O-P Company: DisplayGroup Long-view Fibre Co., Milwaukee
Division: Temporary, Books, Newspapers and Magazines
Comments: The display had to draw attention to the fact that this was a new and revised edition of this cookbook. The header displays one book because all of the copies are shrink wrapped. The trays can be detached from the base for counter placement. The display is credited with helping to sell more than 600,000 books.

Product: Spree Foncard prepaid phone cards
P-O-P company: Printing Service Co., Dayton, Ohio
Distribution: Convenience stores, college bookstores, gas stations
Introduction: July 1997
Duration: Temporary
Construction: Cardstock, corrugated
A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.