Media

Publisher/Distributor: St. Martins Press Inc., New York
Product Promoted: Best-selling novel, "Neanderthal"
Objective: To create an innovative display to generate sales and capitalize on the novel's prehistoric theme. It includes a three-dimensional bridge swaying between mountains.
Distribution: Small bookstores including airport bookstores
Construction/Materials: Corrugated
Introduction: April 1997
P-O-P Producer: Inland Paperboard and Packaging Inc., Indianapolis

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Publisher/Distributor: Ideal School Supply, Mountain View, Calif.
Product Promoted: "Hands-on-Math" educational books and games
Objective: To merchandise educational books and bagged games, as well as supplementary accessories on a freestanding display.
Distribution: Educational supply retailers
Number of Displays: 500
Construction/Materials: Injection-molded plastic; metal/wire
Introduction: April 1997
P-O-P Producer: Midway Displays Inc., Bedford Park, Ill.

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.

Client: Meredith Books, Des Moines, Iowa
P-O-P Company: DisplayGroup Long-view Fibre Co., Milwaukee
Division: Temporary, Books, Newspapers and Magazines
Comments: The display had to draw attention to the fact that this was a new and revised edition of this cookbook. The header displays one book because all of the copies are shrink wrapped. The trays can be detached from the base for counter placement. The display is credited with helping to sell more than 600,000 books.

Product: Spree Foncard prepaid phone cards
P-O-P company: Printing Service Co., Dayton, Ohio
Distribution: Convenience stores, college bookstores, gas stations
Introduction: July 1997
Duration: Temporary
Construction: Cardstock, corrugated
A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.