Disney Hercules Animated Storybook
Marketer: Disney Interactive, Burbank, Calif.
Objective: To stimulate sales by establishing product identification and achieve premium product placement with maximum visibility within the retail environment.
Number of Displays: 1,500
Construction: The base is 200-pound B-flute with 100 percent flexo coverage that is die cut. The lug ons are 200-pound B-flute with full litho label 80-pound C1S that is die cut.
Introduced: June 1997
Producer: Display Graphics, Chicago
