Media

Client: McCracken Brooks/Milk Industry Foundation, New York
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, National Sales Promotion
Size of Run: 20,000
Objective: The Milk Industry Foundation wanted to promote its Milk Mustache campaign with a corrugated display offering a calendar giveaway promotion in supermarkets.

Client: Chas. Levy Co., Chicago
P-O-P Company: AG Industries, Cleveland
Division: Permanent, Books, Newspapers and Magazines
Size of Run: 1,200
Objective: To create an organized display that had dedicated positions for each magazine. The flexible display allows the maximum number of product facings and accommodates different sizes of books and magazines as well as different retail space requirements.

Publisher/Distributor: Trading Post Classifieds, Kingsport, Tenn.
Products Promoted: Newspapers
Objective: The compact rack holds up to 75 newspapers. While a slanted top shelf holds a supply of Trading Post Classifieds, three other flat shelves can display other newspapers. Fewer racks are needed per store, yet the number of publications can increase.
Distribution: Convenience stores
Number of Displays: 200
Construction/Materials: Tough Stuff sheet extruded from Spectar copolymer
Introduction: July 1997

Publisher/Distributor: W.H. Smith Retail, Swindon Country, United Kingdom
Products Promoted: Magazines
Objective: The retailer wanted a display that is simple, elegant and functional. It had to be crystal clear to display large numbers of magazines front facing. It also had to be easily and quickly installed and maintained. The new patented magazine rack system is called Bartuf. It offers a variety of shelf options.
Distribution: W.H. Smith Retail, the largest retailer of magazines and newspapers in Europe

Publisher/Distributor: Fantagraphics Books, Seattle
Products Promoted: Comic books
Objective: The freestanding easel display is designed to present current and future issues of the ACME Novelty Library. It takes up a small amount of space, yet presents a lot of product and highlights the artwork of the covers. Each pocket has a unique shape and is designed to accentuate the uniquely designed comic books.
Distribution: Comic book stores
Number of Displays: 500

Publisher/Distributor: St. Martins Press Inc., New York
Product Promoted: Best-selling novel, "Neanderthal"
Objective: To create an innovative display to generate sales and capitalize on the novel's prehistoric theme. It includes a three-dimensional bridge swaying between mountains.
Distribution: Small bookstores including airport bookstores
Construction/Materials: Corrugated
Introduction: April 1997
P-O-P Producer: Inland Paperboard and Packaging Inc., Indianapolis

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Publisher/Distributor: Ideal School Supply, Mountain View, Calif.
Product Promoted: "Hands-on-Math" educational books and games
Objective: To merchandise educational books and bagged games, as well as supplementary accessories on a freestanding display.
Distribution: Educational supply retailers
Number of Displays: 500
Construction/Materials: Injection-molded plastic; metal/wire
Introduction: April 1997
P-O-P Producer: Midway Displays Inc., Bedford Park, Ill.