Media

Client: Chas. Levy Co., Chicago
P-O-P Company: AG Industries, Cleveland
Division: Permanent, Books, Newspapers and Magazines
Size of Run: 1,200
Objective: To create an organized display that had dedicated positions for each magazine. The flexible display allows the maximum number of product facings and accommodates different sizes of books and magazines as well as different retail space requirements.

Publisher/Distributor: Fantagraphics Books, Seattle
Products Promoted: Comic books
Objective: The freestanding easel display is designed to present current and future issues of the ACME Novelty Library. It takes up a small amount of space, yet presents a lot of product and highlights the artwork of the covers. Each pocket has a unique shape and is designed to accentuate the uniquely designed comic books.
Distribution: Comic book stores
Number of Displays: 500

Publisher/Distributor: St. Martins Press Inc., New York
Product Promoted: Best-selling novel, "Neanderthal"
Objective: To create an innovative display to generate sales and capitalize on the novel's prehistoric theme. It includes a three-dimensional bridge swaying between mountains.
Distribution: Small bookstores including airport bookstores
Construction/Materials: Corrugated
Introduction: April 1997
P-O-P Producer: Inland Paperboard and Packaging Inc., Indianapolis

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Publisher/Distributor: Ideal School Supply, Mountain View, Calif.
Product Promoted: "Hands-on-Math" educational books and games
Objective: To merchandise educational books and bagged games, as well as supplementary accessories on a freestanding display.
Distribution: Educational supply retailers
Number of Displays: 500
Construction/Materials: Injection-molded plastic; metal/wire
Introduction: April 1997
P-O-P Producer: Midway Displays Inc., Bedford Park, Ill.

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard