Media

Client: Scholastic Inc., New York
Comments: This floorstand features literature guides that help teachers develop lesson plans around the "Harry Potter" books by J.K. Rowling.
Introduction: Sept. 2000, re-run April 2001
Size of Run: 2,500
Construction/Materials: Litho mounted to die-cut corrugated
Distribution: Teacher's aid stores and educational trade shows
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Houghton Mifflin Co., New York
Comments: Houghton Mifflin produced a variety of floor displays and countertop units in Fall 2001 to coincide with the movie release of J.R.R. Tolkien's "The Lord of the Rings." The display on the far left features a life-size die-cut standee of the Gandalf character and merchandises "The Lord of the Rings" novels. The display on the right features the book series in addition to movie guides and visual companions.
Introduction: Gandalf display, Sept. 2001; "The Lord of the Rings" display, Nov. 2001

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Client: DK Publishing, New York
Comments: Designed to increase sales of travel guide books for European travelers, this corrugated display merchandises eight different titles and holds 32 books.
Introduction: January 2001
Size of Run: 4,000
Construction/Materials: B-flute and E-flute corrugated, clear plastic L channels, three-color printing plus varnish
Distribution: Bookstores
P-O-P Company: Oxford Innovations, a division of TimBar Corp., New Oxford, Pa.

Client: Yankee Publishing Inc., Dublin, N.H.
Comments: Each year, the header on this floorstand gets updated with new graphics to market the latest "Farmer's Almanac" and calendars. The basic design remains consistent in order to keep production costs down.
Introduction: June 1999 with re-runs through 2001
Size of Run: 920
Construction/Materials: Litho-printed .010 SBS riser; B-flute, five-color flexo base; E-flute, one-color flexo tray
Distribution: Bookstore chains and independent bookstores

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

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