Media

Client: Scholastic Inc., New York
Size of Run: 2,000
Producer: The Display Connection, Moonachie, N.J.
Division: Temporary, Books, Newspapers and Magazines
Comments: This floorstand was designed to accept product restocking through the summer season, so the base is constructed of die-cut choroplast rather than corrugated. The objective of the display was to gain extra mileage from Scholastic's best-selling titles during the summer reading months.

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Client: Wizards of the Coast, Renton, Wash.
Comments: The holographic foil header on a floorstand for R.A. Salvatore's "Sea of Swords" catches the light to highlight the name of the author. Both the base and the header were designed to be durable enough to last through the holiday season.
Introduction: October 2001
Size of Run: 1,300
Construction/Materials: Corrugated with holographic foil header
Distribution: Chain bookstores
P-O-P Companies: Harris Packaging (base), Holtom City, Texas; Integra Color (header), Mesquite, Texas

Client: Scholastic Book Fairs, Lake Mary, Fla.
Comments: Because this display must be moved frequently to different Scholastic book fairs in schools, it was designed with casters for easy mobility and hinged panels that swing open for quick set-up. Interchangeable graphics and durable aluminum construction help to extend the life of the permanent display. The company is testing 22 of the displays this spring and will evaluate a broader rollout based on reaction from the field.
Introduction: Spring 2002
Size of Run: 22

Client: Random House Inc., New York
Comments: This floorstand for Random House's "Atlantis" books high-lighted the company's first major tie-in with Disney. Multi-level litho lug-ons and vibrant color helped to draw attention at retail.
Introduction: April 2001
Size of Run: 9,000
Construction/Materials: B-flute corrugated, foamboard
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: AOL Time Warner, New York
Comments: This floorstand provides additional display space and inventory for the "Sports Illustrated 2001 Yearbook."
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated with direct print on kraft paper
Distribution: Drugstores and mass merchants
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: DK Publishing, New York
Comments: Showcasing DK's "Smithsonian Animal" title, this floorstand features a 6-foot corrugated lizard coated with a special laminate that makes it appear to have scales. The lizard's arms and feet are corrugated lug-ons, and the wire rack frame is surrounded by corrugated printed to resemble wood grain. The display's unique look helped it to get placed in some non-traditional outlets such as airport stores, the company says.
Introduction: Fall 2001
Size of Run: 2,000

Client: Levy Home Entertainment, Hillside, Ill.
Comments: Book distributor Levy Home Entertainment designed book departments for Meijer stores in order to provide customers with an organized, well-lit and space-efficient presentation. An overhead canopy system and lighting create visual interest, while vacuum-formed pockets feature new introductions and best sellers.
Introduction: January 2001, ongoing through 2002
Size of Run: 25 in 2001 and 40 more expected in 2002

Client: Zondervan, Grand Rapids, Mich.
Comments: A pull-down information panel on this shelf talker reveals additional information about Zondervan's Bible handbooks and guides. The panel retracts out of view to provide a clear view of product once a customer is done reading.
Introduction: August 2001
Size of Run: 7,200
Construction/Materials: High-impact plastic housing; tear-resistant stock for pull-down; laminated, four-color header card
Distribution: Christian, chain and independent book retailers