Media

Client: The Wall Street Journal, Princeton, N.J.
Size of Run: 1,100
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Computers: Software
Comments: Designed specifically to fit within merchandising requirements for Staples stores, this floorstand showcases online subscriptions to The Wall Street Journal. Although subscriptions are available for purchase online, this display helped to make consumers aware of the service.

Client: AOL Time Warner, New York
Comments: This floorstand provides additional display space and inventory for the "Sports Illustrated 2001 Yearbook."
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated with direct print on kraft paper
Distribution: Drugstores and mass merchants
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: DK Publishing, New York
Comments: Showcasing DK's "Smithsonian Animal" title, this floorstand features a 6-foot corrugated lizard coated with a special laminate that makes it appear to have scales. The lizard's arms and feet are corrugated lug-ons, and the wire rack frame is surrounded by corrugated printed to resemble wood grain. The display's unique look helped it to get placed in some non-traditional outlets such as airport stores, the company says.
Introduction: Fall 2001
Size of Run: 2,000

Client: Levy Home Entertainment, Hillside, Ill.
Comments: Book distributor Levy Home Entertainment designed book departments for Meijer stores in order to provide customers with an organized, well-lit and space-efficient presentation. An overhead canopy system and lighting create visual interest, while vacuum-formed pockets feature new introductions and best sellers.
Introduction: January 2001, ongoing through 2002
Size of Run: 25 in 2001 and 40 more expected in 2002

Client: Zondervan, Grand Rapids, Mich.
Comments: A pull-down information panel on this shelf talker reveals additional information about Zondervan's Bible handbooks and guides. The panel retracts out of view to provide a clear view of product once a customer is done reading.
Introduction: August 2001
Size of Run: 7,200
Construction/Materials: High-impact plastic housing; tear-resistant stock for pull-down; laminated, four-color header card
Distribution: Christian, chain and independent book retailers

Client: Scholastic Inc., New York
Comments: This floorstand features literature guides that help teachers develop lesson plans around the "Harry Potter" books by J.K. Rowling.
Introduction: Sept. 2000, re-run April 2001
Size of Run: 2,500
Construction/Materials: Litho mounted to die-cut corrugated
Distribution: Teacher's aid stores and educational trade shows
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Houghton Mifflin Co., New York
Comments: Houghton Mifflin produced a variety of floor displays and countertop units in Fall 2001 to coincide with the movie release of J.R.R. Tolkien's "The Lord of the Rings." The display on the far left features a life-size die-cut standee of the Gandalf character and merchandises "The Lord of the Rings" novels. The display on the right features the book series in addition to movie guides and visual companions.
Introduction: Gandalf display, Sept. 2001; "The Lord of the Rings" display, Nov. 2001

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.