Media

Client: Creative Sales/American Map Corp., Addison, Ill.
Comments: This display was designed to promote historical atlases during the gift-buying season. Graphics highlight the historical theme and tout the atlases as great gifts for the new millennium. Sturdy construction supports the weight of many atlases.
P-O-P Company: Continental Concepts, Cicero, Ill.

Client: Frankel & Co., Chicago
Comments: Co-sponsored by United Airlines and Madison Square Garden, this oversized ballot box creates awareness of the "Five for the Road" sweepstakes. Entry forms and pencils enable immediate on-site registration.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This display had to merchandise six book titles and then be reconfigured to merchandise another six titles at a later date. To accomplish that, the header can be lifted up and moved to reveal another two tiers of shelves that hold an additional 36 counts. The display also functions as a counter unit or floorstand.

Client: The Washington Post/The Dallas Morning News
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Comments: To help accommodate daily changes in newspaper sizes, a patented Interlok shelf design on this display allows shelves to be adjusted without the use of tools. Designed for 7-Eleven stores, the displays also provide ample viewing area of headlines while letting light enter from the back side.

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.