Media

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Don't Eat These Veggies!

Client: Golden Books Publishing, New York
Distribution: Bookstores
Size of Run: 1,770
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Sports, Toys and Accessories: Books, Newspapers and Magazines
Objectives: This intricate, three-dimensional display is shoppable from all four sides. It arrives at stores pre-packed with a stepped tray system that allows for a variety of product configurations. The detailed castle top combines the Golden Book and Disney logos with various characters from the products below.

CD merchandising program offers display options for Wal-Mart stores

Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display.

Retail Channel: Specialty Shops/Services
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Backstreet Boys Floorstand
Marketer: Random House Inc.
Producer: Taurus Display Corp., Cherry Hill, N.J.
This Backstreet Boys floorstand was designed to showcase the official book of the pop group sensation with a sleek, three-sided kiosk that offers fans images of the group's notorious "boys" that are instantly recognizable to any teen. The unit merchandises the book from three sides which allows for various placement options.

Retail Channel: Specialty Shops/Services
Display Type: Interactive Displays or Kiosks
Campaign: Pop-Out Header
Marketer: Compass Maps
Producer: Design Display Group Inc., Carlstadt, N.J.
The client's city-specific map unfolds and refolds itself as you open and close it. The problem was that when displayed in its folded format, it looks like a postcard. A battery-driven motor that provides motion exhibits the ease of opening and closing the tourist maps. The motion header is an enclosed three-piece clear PETG dome.