Media

Product: Smythe-Withcomb & Graeves Ltd. Book Valet
Number of displays: Less than 500
P-O-P company: Golden State Containers, Phoenix, Ariz.
Distribution: Gift and stationery stores, bookstores and drug stores.
Introduction: September 1991
Duration: Temporary
Construction: Corrugated cardboard
The Book Valet display comes with a paperback book for hands-on demonstrations.

Product: The Putnam & Grosset Group Spot books in assorted lines
Number of displays:1,500
P-O-P company: Tremore Inc., North Brunswick, N.J.
Distribution: Book stores
Introduction: August 1992
Duration: Permanent
Construction: Slatwall plastic
The Spot display goes together in a matter of minutes without the use of tools, say Putnam & Grosset officials.

Product: Comic books
P-O-P company: Howard Marlboro Group, New York
Distribution: Waldenbooks stores
Introduction: June 1991
Duration: Permanent
Construction: Injection-molded plastics (pockets), fabricated plastics (side and header panels), wood (base), formica (covers wood base) and metal (structural interior).
Comic book displays at Waldenbooks are intended to last up to four years.

Product: The Putnam & Grosset Group Poke & Look Learning Books
Number of displays: 2,000
P-O-P company: Tremore Inc., North Brunswick, N.J.
Distribution: Bookstores
Introduction: September 1991
Duration: Permanent
Construction: Corrugated plastic
Poke & Look books from Putnam & Grosset are shown off with an informative counter display.

Product: Orange County Plus employment section
Number of displays: 1,800
P-O-P company: Clegg Industries, Santa Monica, Calif.
Distribution: Convenience stores
Introduction: October 1991
Duration: Promotional
Shoppers heard all about the new, easier-to-use employment section in the Orange County edition of the Los Angeles Times on this "talking" newspaper rack.