To promote single-copy circulation of its newspapers,
USA Today wanted a display that would draw attention to the front-page headlines. Placed in high-traffic areas like newstands, the display had to have a design unique to the client.
- Curves. The curved header and sides differ from standard upright newspaper racks.
- Steel construction. The durable rack holds a significant amount of weight.
- Two-color powder-coating. The scheme fortifies the brand's logo.
Design Data
