Media

Client: 3M Co.
P-O-P company: Reynolds Guyer Designers Inc.
The Garfield display requires very little assembly.

Client: Newspaper companies
Producer: AG Industries

Client: Warner Lambert Co.
Products: Confections and magazines
P-O-P company: Melrose Displays Inc., Passaic, N.J.
Introduction: April 1992
Construction: Steel tubing, wire, wood and a baked-epoxy powder coat.
Comments: The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.

Product: Bordas art books
Client: Bordas
P-O-P company: de Pacform
Category: Culture/Loisirs/Edition (permanent)

Type: Floorstand spinner
Product: Calendars
Client: Warner Press
P-O-P company: E and E Display Group, Lawrence, Kan.
Construction: Metal center pole; injection-molded base; corrugated cardboard parts are gravure solid-coat printed and then coated for water and dust resistance; screen-printed logo; sign is litho mounted and then die cut
Introduction: June 1992

Product: Christmas-themed books
P-O-P company: Delta Manufacturing, Palisades Park, N.J.
Distribution: Bookstores, mass merchants, department and toy stores
Construction: Corrugated cardboard

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.