Media

Product: Ziff-Davis Publishing Co. PC Magazine, PC Computing, and other computing magazines
Number of displays: 70
P-O-P company: Stor-Rite Fixtures, Michigan City, Ind.
Distribution: Computer stores
Introduction: July 1991
Duration: Permanent
Construction: Slatwall panel
Magazine racks for Ziff-Davis's computer publications should blend well with the slatwall look of many computer stores. The publisher wanted to create a display that would require nothing of the retailer except restocking.

Product:San Francisco Newspaper Agency San Francisco Chronicle and San Francisco Examiner
Number of displays: 18
P-O-P company: Keystone Display, Benicia, Calif.
Distribution: Grocery stores
Introduction: July 1991
Duration: Permanent
Construction: Laminated pressed board
Merchant messages can be included on the displays' moving LED sign system. Up to 100 stores will soon be on line.

Type: Portable tote cart
Printing Process: Preprinted line
Coating: Varnish
Number Printed: 2,000
Cost: Under $5
Release: July 1991
Client: Warner Press
Producer: Rock Island Display, Milan, Ill.
Comments: Removable wheels and caps are included for future use, can be shipped UPS with handle folded down.

Product: Magazine gift subscriptions
P-O-P company: PCI Design, Milwaukee, Wis.
Distribution: Grocery stores, drug stores, card shops, gift shops, bookstores
Introduction: Spring 1991
Duration: Promotional and permanent
Construction: Corrugated and acrylic
Display filled with packaged magazine subscriptions makes it easy to give them as gifts.