Mass Merchant

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.

The brand recently launched limited-edition Easy Ups training underwear with prints from Hasbro’s Peppa Pig children's TV show exclusively at Walmart.

The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.

Clean personal care brand Raw Sugar launched at 4,000 Walmart stores in February as it continues an aggressive retail expansion.

“Tour Across America" will kick off with an interactive, weekend-long event at the Macy's flagship store in New York.

The second annual awards program spotlights the next generation of leaders in commerce marketing.

Recent retail news included a new baby apparel brand at Walmart plus more fulfillment news and year-end financial results.

MediaRadar analyzed $5 billion in retail media ad campaigns from 2022, across nearly 30 retailer media networks, to identify key trends.

DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com.