Mass Merchant

Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.

The convenience store giant will purchase Giant Eagle’s GetGo Cafe + Market banner, while eyeing an even bigger deal with 7-Eleven’s parent company.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.