Mass Merchant

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Recent retail news includes Walmart bringing back a popular pet service for loyalty members.

Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.

Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.