Tactics: In-house Display Testing In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments Beyond the Basics Wal-Mart's Barry Moehring discusses the new store look What Women Want ... From Packaging Supercenter Supremacy Retail Forward's Al Meyers plots Wal-Mart's path to 2010 Duracell Reveals its 'Super' Powers PepsiCo is Having a Super Summer Kohl's Sweeps is Beautiful Under Armour Digs in with New Football Cleats 'The Hub': Just-in-Time Television The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them Kraft Unites Brands for Summer Program First Previous 460 461 462 463 464 Next Last